http://www.pcgamer.com/2013/03/19/richard-garriott-game-designers-suck/Quote...
"You know, even if it's just a map. I really push my team on how to make a scenario map. How do you really think about the whole thing holistically, to go, 'yeah, it's fine to wander through and kill a few things and get a treasure at the end, but why? What's your motivation for being into it? What are the side stories? If you have these characters in there, what were their lives before they showed up on this map? If you didn't think of one, go back. Do it again. I want you to know it.'"
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Words of wisdom right there...